I Don’t Know What To Do, I Need a Rendezvous

Why is Apple buying Beats? Opinion #31247
(This post has nothing to do with medicine.)

I’m an Apple customer for many years. I’m also one of those fans who happily watches all the keynote presentations and follows the popular Apple news and rumour websites.

So like many, I was perplexed by the news that it seems Apple will be buying Beats for $3.2 billion in the next week or so. Why would they do that? Beats headphones are divisive in that you either think they are (a) a worthy expense which marks you out as a discerning audiophile and fashionista or (b) an idiot tax on people who put style over substance. Interestingly a lot of people also think (b) applies to Apple fanboys like me, and yet somehow it seems from the online discourse that Apple fans and Beats fans are mutually exclusive.

So why would Apple buy Beats?

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